The design process for the Big Up Southend project involved several key steps to create a cohesive brand identity:

Initial Consultation:
BC Media engaged in a thorough consultation with the Big Up Southend team. This allowed us to grasp their brand values, target audience, and design preferences, providing a solid foundation for the project's creative direction.

Mood Boards:
To explore different design concepts aligned with the desired brand identity, we prepared two distinct mood boards. Each mood board showcased a unique visual direction, incorporating colors, imagery, and typography. The Big Up Southend team then selected the mood board that resonated best with their vision.

Logo Design:
Building on the chosen mood board, BC Media proceeded to craft the Big Up Southend logo. The logo design embodied the essence of the brand, and through iterative feedback sessions with the client, we refined it until achieving the final design.

Branding Elements:
In addition to the logo, BC Media developed a comprehensive set of branding elements, encompassing a color palette, typography, and brand assets. The color palette consisted of vibrant pastel colors, reflecting the lively spirit of Southend, while the selected typography struck a balance between creativity, fun, and readability.

Marketing Materials:
To support Big Up Southend's promotional efforts, we created various marketing materials. These included print materials such as flyers, posters, and banners, as well as digital assets for social media and the organization's website. Ensuring consistent presentation, these materials showcased the new brand identity across all channels, enhancing brand recognition and maintaining a unified visual presence.

Brand Guidelines:
To guarantee brand consistency, we prepared comprehensive brand guidelines for Big Up Southend. These guidelines detailed the proper usage of the logo, color palette, typography, and brand assets across various applications. The document served as a reference for both internal and external stakeholders, ensuring a cohesive visual identity for the brand.

Tools Used:
BC Media employed industry-standard design software like Adobe Illustrator, InDesign, and Photoshop to create the graphic elements for Big Up Southend. Leveraging the power of these tools enabled our team to produce high-quality deliverables that aligned perfectly with the client's vision.

The collaboration between BC Media and Big Up Southend yielded a successful development of a strong and engaging brand identity. The graphic elements created collectively embodied Big Up Southend's inviting, fun, and creative ethos. This cohesive branding package effectively boosted their brand awareness and enabled them to communicate their message to the target audience with great impact. The response from community members and stakeholders was overwhelmingly positive, appreciating the visually appealing and consistent branding that authentically represented the spirit of Southend.

The graphic design work carried out by BC Media for Big Up Southend exemplifies our ability to capture a client's vision and create a comprehensive brand identity. Through meticulous planning, collaboration, and professional design tools, BC Media delivered a cohesive branding package that perfectly aligned with the client's objectives. These resulting graphic elements significantly contributed to Big Up Southend's brand awareness and advertising efforts, establishing a strong presence within the local community. Ultimately, they fostered a sense of unity and celebration for the town of Southend.