FAY FLOORING.
Fay Flooring, an established family flooring business, realized the significance of expanding their marketing efforts to social media platforms. However, their active involvement in the business left them with limited
time and expertise to manage their social media presence effectively. To achieve their goals of generating leads and enhancing brand awareness, Fay Flooring joined forces with BC Media.
The main objective of Fay Flooring was to utilize social media management, particularly on Instagram, as a means to generate leads and increase their influence in the flooring industry. Their focus was on exhibiting their company values and
showcasing the quality of their workmanship to engage their target audience and establish a robust online presence.
Fay Flooring encountered several challenges when it came to their social media presence. Firstly, they had to build their social media following from scratch, leading to difficulties in generating engagement and leads. Additionally, the
client, being a hands-on business owner, faced time constraints and lacked resources to effectively manage their social media accounts, resulting in missed opportunities to connect with their target audience.
To address these issues, Fay Flooring partnered with BC Media and adopted a comprehensive social media management strategy. BC Media and Fay Flooring collaborated to develop a content strategy that showcased their high-quality work and the
effort put into delivering such excellence. The focus was on creating visually appealing posts that resonated with their target audience, fostering engagement.
To maintain consistent audience engagement, BC Media established a structured posting schedule for Fay Flooring. This regular updating of content helped keep the business top-of-mind and provided valuable information to their followers.
For a more targeted reach and engagement, BC Media implemented various approaches. These included the use of relevant hashtags, engaging with influencers in the flooring industry, and promptly responding to comments and inquiries.
To drive lead generation, BC Media incorporated effective tactics such as call-to-action buttons and website links in Fay Flooring's Instagram posts. These measures aimed to direct users to the company's website and encourage conversions.
