BC Media commenced its work by conducting a comprehensive analysis of Splend's brand guidelines and identifying the target audience for the "EV Boost" campaign. Close collaboration with the Splend marketing team was established to gain insights into the campaign's key features. Utilizing the gathered information, BC Media created an aesthetically pleasing website landing page design, showcasing the campaign's benefits and encouraging Uber drivers to participate. The design focused on an intuitive user interface, smooth navigation, and captivating visuals to retain potential participants' attention.

To expand the campaign's reach and engagement, BC Media devised a series of social media posts tailored for platforms like Facebook, Instagram, and Twitter. These posts were designed to draw attention with striking graphics, thus increasing brand awareness and enticing participation. It was ensured that the social media posts adhered to consistent branding elements, reinforcing Splend's brand identity by incorporating campaign colors, logos, and typography.

BC Media also crafted a comprehensive A5 half-fold booklet to serve as a guide for the "EV Boost" campaign. The booklet contained essential information about the offer, eligibility criteria, the process to claim double savings, and the advantages of transitioning to an electric vehicle. The design of the booklet featured an engaging layout, concise content, and high-quality imagery, utilizing Splend's existing branding elements such as the logo, fonts, and color palette to maintain visual consistency.

In order to promote the "EV Boost" campaign in physical locations and events, BC Media designed an eye-catching roller banner. The banner prominently displayed the campaign's tagline, captivating visuals of electric vehicles, and a clear primary call-to-action. Utilizing bold typography, vibrant brand colors, and distinct imagery, the design ensured maximum visibility and drew attention from the target audience.

The success of Splend's "EV Boost" campaign was greatly influenced by the graphic design services provided by BC Media. The design work yielded several key outcomes and impacts:

The visually appealing layout of the website landing page received positive feedback, leading to a surge in campaign sign-ups and conversions.

The social media posts garnered significant engagement and reach, with numerous shares, likes, and comments. This generated a buzz around the campaign and attracted more Uber drivers to participate.

The A5 half-fold booklet proved highly effective as an informational resource, helping drivers understand the benefits and steps to claim double savings for purchasing an electric vehicle.

Additionally, the roller banner significantly increased the campaign's visibility in physical locations, capturing the attention of potential participants and driving foot traffic to Splend's physical locations.

Overall, BC Media's graphic design services were pivotal in enhancing the visibility, engagement, and overall success of Splend's "EV Boost" campaign. Through visually appealing and persuasive design assets, BC Media effectively communicated the campaign's message, resulting in increased participation and fostering a positive brand image for Splend.